When I started my business four years ago, I didn’t have much money to spend on marketing, especially branding my company. But through research, I discovered you could come up with a campaign without spending much at all. Create a […]
Inventory Financing
With working capital still difficult to access through traditional channels such as banks and savings and loans companies, business owners are taking a fresh look at alternative methods of financing. One way to keep operational capital flowing is to evaluate […]
Why a Business Needs a Business Plan
Business planning may be arduous, but skipping this step can leave you uninformed about your firm’s place in the market. The type of information gathered during the planning process can help you foresee potential risks and develop strategies for dealing […]
Six Things You Can Outsource to Grow Your Business
Maybe you’ve got mixed feelings about outsourcing. As a business owner, you realize two things. One, in America outsourcing is still a dirty word. Two, it’s also critical to modern business. Regardless of how you feel about it, outsourcing is […]
How to Increase Sales in a Competitive Market
For 30 years now, the positions that I held required me to do sales. Even as a small business owner, I am responsible for the sales that are generated for my company. The sales profession moves faster than ever today. […]
The Top 10 Reasons Why Small Businesses Fail
Why do some businesses succeed when others fail? While it may seem to be a matter of luck, in reality there are common mistakes that kill many small businesses before they ever get off the ground. Give your startup a […]
Ten Ways to Improve Your Customer Service
In the recent months while out shopping, dining or having a service performed, I was surprised at the lack of customer service that was provided. In some instances it was so bad that it made me not want to visit […]
Five Competencies Required for Rapid Business Growth
There are dozens of articles and blog posts written every day about what you need to grow a business. Most tout the most obvious aspect – more money and financing, better marketing, added sales, a raving customer, etc. Tell me […]
Why “Overcoming” Objections Can Lose the Sale
How ironic it is that the more we try to overcome resistance, the more we actually create it. You know what I mean….our prospect raises an objection, and the first thing we do is think about how we can neutralize […]
How To Start Your Own Business
Over the years I have met with many individuals unhappy with working for a company and trying to figure out what they can do to work on their own and the steps they need to take to accomplish this. I […]